To be clear: I’m only claiming Rebecca Black’s Friday Music video as being camp right when it came out. Her situation can be looked at differently after her video reached millions of views and many parodies of the song had come out.
Sontag expresses that, “Camp rests on innocence” and that Camp’s essential element “is seriousness that fails” (Sontag 7). Black represents innocence in her music video (singing about partying with her girlfriends in a convertible) but still manages to “fail” because the music video “purposes itself seriously, but cannot be taken altogether seriously because it it is ‘too much'” (Sontag 7). Black explains in multiple interviews that she geniunely wanted to make a credible song, but unfortunately it was perceived as a total joke. Either way she received national attention.