The man on the left resembles a young professional masculinity. This masculinity is similar to that of the man that appears in Taylor Swift’s video. The man in her video is clean cut, educated, successful and professional. This is conveyed through his grooming and apparel. The performer from the A$AP Rocky video is relatively clean cut and simply dressed without many accessories. He conveys a somewhat professional and put together look. Alternatively, in the image on the right the masculinity expresses a different masculinity. Success is conveyed through the amount of bling and gold chains he is wearing. However both masculinities in the video convey the same aggressive masculinity though the lyrics despite their differing apparel. I find it difficult to decide if the young professional masculinity is less masculine than the aggressive one. I have come to the conclusion that I don’t find either ‘less’ masculine but rather different.
Although Mackelmore’s masculinity seems to be complicated by his apparel his behavior expresses male dominant behavior similar in some way to that in the A$AP video. He is walks with a woman on each arm, goes to clubs where the girls are all over him. Unlike in the A$AP Rocky video the women and Macklemore are not separated from the performer yet they seem more to be accessories to Mackelmore. However at several points in the video he also conveys a boyish masculinity. For example, such as the scene where he is wearing footie pajamas, sitting on the table and dancing. Macklemore’s video thus seems to bridge the gap between the most masculine and the ‘least’ masculine, New Direction. New Direction’s video is only the least masculine because it is so boyish. They try on different masculinities that are both time and location specific. They’re ‘playing’ makes them seem both young and charming but not traditionally masculine.